Services · 06 · Strategy

Marketing strategy that actually ships.

Positioning, messaging, and go-to-market roadmaps for Greenville-area businesses. Built as deliverables you can execute, hand off, or build a team around. No 80-slide deck graveyards.

Positioning briefs from $2,500. Full GTM plans from $5,000. Most projects ship in 3-6 weeks.

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Why strategy

Tactics without a plan is just busy work.

You can have great photos, a slick website, a podcast, a TikTok, an email list. None of it matters if you can't answer: who is this for, what do they need to hear, and why us.

Strategy answers those three questions first, then everything else gets cheaper, faster, and better. It's the boring part everyone wants to skip — which is exactly why most businesses bleed money on marketing that doesn't compound.

What you get

Three project shapes.

Positioning brief

$2,500

Who you serve, what you stand for, what makes you different, the language to use everywhere. A short, usable document you can hand to anyone touching the brand.

3 weeks · Audit + interviews + workshop + deliverable

Go-to-market plan

$5,000

For a new product, service line, location, or launch. Positioning + audience map + channel plan + 90-day execution roadmap with owners, dates, and metrics. Ready to hand to a team.

4-5 weeks · Includes positioning brief

Full marketing roadmap

$8,500

For established businesses ready to grow on purpose. Quarter-by-quarter plan across SEO, content, paid, partnerships, and offline. Stack rank, capacity-aware, with a clear "what to stop doing" list.

6 weeks · Includes positioning brief + ongoing review option

FAQ · Strategy

Common questions.

What's the difference between strategy and coaching?

Coaching is ongoing, you-driven, focused on your business. Strategy is a defined project with a concrete deliverable — positioning brief, GTM plan, campaign roadmap. Coaching answers 'what should I work on?' Strategy answers 'here's the plan, now go execute.'

Do you do strategy without execution?

Yes. The strategy deck is yours — you can execute internally, hand it to another agency, or roll it into a Sullivan Creative Subscription. We don't bundle strategy into a forced retainer. The deck is meant to be useful even if we never work together again.

How long does a strategy project take?

Most projects run 3-6 weeks depending on scope. Positioning brief: 3 weeks. Go-to-market plan: 4-5 weeks. Full quarter-by-quarter marketing roadmap with channel breakdown: 6 weeks. Faster if there's a launch on the calendar.

Bundle it · Stack it

Most people pick more than one.

Six lanes. One studio. The longer you work with me, the better it gets — that's not a sales pitch, that's just how creative work compounds.

Ready when you are

Tell me what you need.

Whether it's one piece or the whole slate, the first step is the same: a short conversation. I'll get back to you within 24 hours.

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