Sullivan Creative Co. has seen firsthand how important short-form video has become for businesses. From TikTok to Instagram Reels and YouTube Shorts, short-form video is quickly becoming the most engaging and effective way to reach your audience. If you’re not already using video in your marketing strategy, don’t worry! It’s never too late to get started and it's way easier than you think!
Here are 5 easy ways to start posting short-form video for your business today—even if you’ve never created a video before!
1. Repurpose Existing Content
You’ve already created valuable content like blog posts, articles, or social media images, why not turn those into videos? Repurposing content allows you to use what you’ve already invested time into and turn it into a quick, shareable video format. For example, you can take a key takeaway or a fun fact from your blog post and turn it into a quick, 15 second video. Record yourself talking or add text to an image, and use a trending sound to make it more engaging. This method is perfect for small businesses with limited resources or time.
Almost Pro Tip: Use video editing tools like Canva or InShot to add text, animations, or music to your repurposed content!
2. Get Real
People love seeing the human side of businesses. Give your customers a peek behind the curtain by sharing what goes into your products, services, or daily operations. Whether it’s a “day in the life” of your business or a sneak peek at a new project, behind the scenes content is authentic and easy to create.
For example, you can show how your product is made, how your team collaborates, or how you set up for an event. Keep it casual and fun—people are looking for authentic moments they can connect with.
Almost Pro Tip: Keep the video simple and raw. No need for perfect lighting or equipment—real, unpolished videos are often more relatable!
3. Customer Testimonials
What better way to promote your business than through the voice of your customers? Customer testimonial videos are powerful because they showcase real people who love your products or services. These videos don’t need to be long—just 15 to 30 seconds will do. Ask your loyal customers to share a quick snippet about their experience.
These videos work for all kinds of businesses, from service based companies to e-commerce shops. Sharing testimonials helps build trust and social proof, showing that others have had a positive experience with your brand.
Almost Pro Tip: You don’t need a high-quality camera for this—just use your phone! Get your customer to share their honest feedback, they can even film it themselves and send it to you.
4. Don't Reinvent The Wheel
One of the easiest ways to gain visibility on platforms like TikTok and Instagram is by jumping on trending audio and hashtags. Watch some popular videos, see how the trending sound or theme would fit your business and copy it! These trends are constantly changing, so you don’t need to overthink it. Find an audio clip or hashtag that’s currently popular and incorporate it into your video in a fun and creative way.
Don’t be afraid to experiment and have fun with it! Using popular trends can help your video get noticed by a larger audience.
Almost Pro Tip: Be sure to check the Explore pages on Instagram and TikTok for trending sounds and hashtags to stay on top of the latest trends.
5. Educate Your Audience with Quick Tips
People love learning something new in just a few seconds, and short-form videos are a great way to deliver bite-sized educational content. Think about what you can teach your audience in a short, engaging way. Whether it’s a how to, a life hack, or a quick tip related to your business, these videos will add value and showcase your expertise.
Almost Pro Tip: Make sure your tips are clear and concise. Short-form videos thrive on being...SHORT.
Getting started with short-form video doesn’t have to be intimidating. By repurposing content, showing behind-the-scenes moments, these videos will help your business grow by increasing engagement, building trust, and attracting new customers.
At Sullivan Creative Co., we’re passionate about helping businesses succeed through effective content creation. If you need help with creating videos or social media strategy, reach out today and let us show you how to boost your brand with short-form video content!
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